Upcoming Race: Santa Rosa Half Marathon August 23, 2026

You had goals once.
What happened?

Somewhere between responsibilities, routines, stress, and taking care of everyone else, you stopped choosing yourself. This isn’t about becoming someone new. It’s about reconnecting with the version of you that felt strong, confident, and alive.

12 weeks. One finish line. A completely different relationship with yourself.

Achieve what less than
1% ever will

Run over the version of you that
thinks it’s “too late”

Build a healthy habit you
enjoy sticking to

We Know How to Get You There

Women Who Didn't Quit
0 +
Finish rate
0 %
Years experience
0 +
RRCA Certified coach
4

This Is For You

You’re not broken. You’re not behind. You’re not too old, too busy, or too out of shape.

You’re someone who’s been pouring into everyone else for so long that you forgot what it feels like to pour into yourself.

12 weeks from now, you’ll cross a finish line most people will never attempt. But the medal isn’t the point, the person who earned it is. Fiercelift is built for women, but men are welcome too because the finish line doesn’t care who crosses it.

Proof That You Can Do This Too

More than medals and finish lines, these stories are about confidence, discipline, clarity, and finally proving something to themselves.

Munish Arora

Every time I used to see a runner , I used to get envious. Since joining FF group 2 years ago, I have run 3 half marathons. I just love running now and have developed another habit of listening to podcasts. Now when I see a fellow runner, I feel proud of myself that I am also a runner.

Usha Gaira

In Jan 2016 I still remember the day when I went for orientation with Fiercelifit and I mentioned to Sonali that I have tried training with other groups but couldn’t succeed. Sonali with pride in her voice told that this group has 100% success rate if you are committed and it stuck with me. And there was no looking back since then.

Snigdha Marwaha

Well, the coaches don’t just have the running experience to train they also know all the tricks we play and had the right tools to set us thinking in the right direction! Without me knowing they changed my mindset and I realized it only when I crossed the 10k mark.

Rajvi Sheth

I heard Sonali for the first time telling everyone that anyone can run and not just 5K distance; one can even run a half and a full marathon! My heart was sinking and all I could imagine was myself into all sorts of leg and knee pain. But I listened to my brain instead and signed up for my first training for a half marathon. That was four years ago and I am beyond ecstatic about my choice.

Divya Dev

Never thought of running a 1/2 marathon & now in 2.5 years span, completed 5 HMs...its astounding that I could do it! Impossible was made possible by FF Team. What a community service you guys have laid out for all of us. Being reachable throughout our running journey, unbelievable support system and encouragement has always awed and surprised me.

Every time I used to see a runner , I used to get envious. Since joining FF group 2 years ago, I have run 3 half marathons. I just love running now and have developed another habit of listening to podcasts. Now when I see a fellow runner, I feel proud of myself that I am also a runner.

Munish Arora

I heard Sonali for the first time telling everyone that anyone can run and not just 5K distance; one can even run a half and a full marathon! My heart was sinking and all I could imagine was myself into all sorts of leg and knee pain. But I listened to my brain instead and signed up for my first training for a half marathon. That was four years ago and I am beyond ecstatic about my choice.

Rajvi Sheth

Well, the coaches don’t just have the running experience to train they also know all the tricks we play and had the right tools to set us thinking in the right direction! Without me knowing they changed my mindset and I realized it only when I crossed the 10k mark.

Snigdha Marwaha

In Jan 2016 I still remember the day when I went for orientation with Fiercelifit and I mentioned to Sonali that I have tried training with other groups but couldn’t succeed. Sonali with pride in her voice told that this group has 100% success rate if you are committed and it stuck with me. And there was no looking back since then.

Usha Gaira

Never thought of running a 1/2 marathon & now in 2.5 years span, completed 5 HMs...its astounding that I could do it! Impossible was made possible by FF Team. What a community service you guys have laid out for all of us. Being reachable throughout our running journey, unbelievable support system and encouragement has always awed and surprised me.

Divya Dev

RRCA Certified

500+ Non-runners Trained

Meet Your Coach - Sonali Desai

I was the woman who prayed Sports Day would be cancelled.

“Growing up in India, girls weren’t encouraged to be athletic. I dreaded our school’s annual Sports Day and stayed up nights hoping it would be called off because participation was compulsory and I was terrified.”

In 2009, an email landed in my inbox. A nonprofit was training women to run a half marathon while raising funds to build schools in India. I signed up unsure I would see it through. I didn’t look like a runner. I didn’t feel like one. But I showed up.

That first finish line changed everything. I went from zero to full marathons to a 50K. And I realized: if I could get here, anyone could, with the right guidance and someone who genuinely believed in them.

I built Fiercelifit because I know exactly what it feels like to stand at the starting line convinced you don't belong there. I've been coaching women from the Bay Area since 2015, and not one woman who committed has failed to finish.

500+ Non runners trained

100% Success rate

10+ Years experience

RRCA Certified

The Program

Start Where You Feel Comfortable

Choose the coaching style that fits your lifestyle, schedule, and level of support. A proven system trusted by hundreds of first-time runners.

Private 1:1 Coaching

$ 499

Race registration fee not included

Group Training

$ 297 Per person

Race registration fee not included

Private 1:1 Coaching

$ 397

Founding Cohort

$ 197

Frequently Asked Questions

No. Most of our runners start from zero. We meet you where you are.

Absolutely not. Age is just a number, what matters is that you’re ready to show up for yourself. Our runners span every life stage, and they all cross the same finish line.

Both. We run in-person sessions (including our weekly Saturday group run) and full remote programs everywhere else.

Life happens. We work around it. The plan adjusts to you.

Yes, absolutely. I’m ready to commit fully to the 12 weeks, show up consistently, and give my best effort throughout the program, including the Saturday group runs in Fremont.